/* ════════════════════════════════════════════
   ALIXR BRANDING — Brand Portfolio One-Pager
   ════════════════════════════════════════════ */

:root {
  --navy:    #0b0d1a;
  --navy2:   #111328;
  --navy3:   #181b35;
  --purple:  #7b6ef6;
  --purple2: #a598ff;
  --purple3: #5c4fe0;
  --white:   #ffffff;
  --muted:   #8b90b0;
  --border:  rgba(123,110,246,0.18);
  --card:    rgba(255,255,255,0.035);

  /* Mockup palette (Instagram grid, posts, stories, ads) */
  --m-ink:    #0d1024;
  --m-ink2:   #1a1d3a;
  --m-paper:  #ecebfa;
  --m-paper2: #dcd9f5;
  --m-brand:  #7b6ef6;
  --m-brand2: #5c4fe0;
  --m-lilac:  #a598ff;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--navy);
  color: var(--white);
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  line-height: 1.65;
  overflow-x: hidden;
}

/* ── NOISE TEXTURE OVERLAY ── */
body::before {
  content: '';
  position: fixed; inset: 0;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 256 256' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='1'/%3E%3C/svg%3E");
  opacity: 0.028;
  pointer-events: none;
  z-index: 1000;
}

.accent { color: var(--purple); }

/* ── SCROLL PROGRESS ── */
.scroll-progress {
  position: fixed; top: 0; left: 0; right: 0; height: 3px;
  background: rgba(255,255,255,0.05); z-index: 1100;
}
.scroll-progress-fill {
  height: 100%; width: 0%;
  background: linear-gradient(90deg, var(--purple3), var(--purple2));
  box-shadow: 0 0 12px rgba(123,110,246,0.6);
  transition: width 0.1s linear;
}

/* ── NAVBAR ── */
nav {
  position: fixed; top: 3px; left: 0; right: 0; z-index: 900;
  display: flex; align-items: center; justify-content: space-between;
  padding: 1.1rem 6vw;
  background: rgba(11,13,26,0.82);
  backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--border);
}
.nav-logo {
  font-family: 'Space Grotesk', sans-serif;
  font-weight: 700; font-size: 1.35rem; letter-spacing: -0.02em;
  color: var(--white); text-decoration: none;
}
.nav-logo span { color: var(--purple); }
.nav-links { display: flex; gap: 2.2rem; list-style: none; }
.nav-links a {
  color: var(--muted); text-decoration: none;
  font-size: 0.88rem; font-weight: 500; letter-spacing: 0.03em;
  transition: color 0.2s;
}
.nav-links a:hover { color: var(--white); }
.nav-cta {
  background: var(--purple); color: var(--white);
  padding: 0.55rem 1.4rem; border-radius: 50px;
  font-size: 0.86rem; font-weight: 600; text-decoration: none;
  transition: background 0.2s, transform 0.15s;
}
.nav-cta:hover { background: var(--purple3); transform: translateY(-1px); }

/* ── SLIDE DOT NAV ── */
.dot-nav {
  position: fixed; right: 1.6rem; top: 50%; transform: translateY(-50%);
  z-index: 850; display: flex; flex-direction: column; gap: 0.8rem;
}
.dot {
  width: 9px; height: 9px; border-radius: 50%;
  background: rgba(255,255,255,0.16);
  border: 1px solid transparent;
  transition: all 0.25s; position: relative;
}
.dot:hover { background: var(--purple2); }
.dot.active {
  background: var(--purple);
  box-shadow: 0 0 0 4px rgba(123,110,246,0.18);
  transform: scale(1.15);
}
.dot::after {
  content: attr(data-label);
  position: absolute; right: 20px; top: 50%; transform: translateY(-50%);
  background: var(--navy3); border: 1px solid var(--border);
  color: var(--white); font-size: 0.72rem; white-space: nowrap;
  padding: 0.3rem 0.7rem; border-radius: 6px;
  opacity: 0; pointer-events: none; transition: opacity 0.2s;
}
.dot:hover::after { opacity: 1; }

/* ── WHATSAPP FLOATING BUTTON ── */
.wa-float {
  position: fixed; right: 1.7rem; bottom: 1.7rem; z-index: 1200;
  width: 58px; height: 58px; border-radius: 50%;
  background: #25d366;
  display: flex; align-items: center; justify-content: center;
  box-shadow: 0 10px 30px rgba(37,211,102,0.45);
  transition: transform 0.2s, box-shadow 0.2s;
}
.wa-float svg { width: 33px; height: 33px; fill: #fff; }
.wa-float:hover { transform: scale(1.09); box-shadow: 0 12px 40px rgba(37,211,102,0.62); }
.wa-float::before {
  content: ''; position: absolute; inset: 0; border-radius: 50%;
  background: #25d366; z-index: -1;
  animation: waPulse 2.6s ease-out infinite;
}
@keyframes waPulse {
  0%   { transform: scale(1);   opacity: 0.55; }
  70%  { transform: scale(1.85); opacity: 0; }
  100% { transform: scale(1.85); opacity: 0; }
}

/* ════════ SLIDE BASE ════════ */
.slide {
  position: relative;
  padding: 7rem 6vw;
  overflow: hidden;
}
.slide.bg-2 { background: var(--navy2); }
.slide-inner { max-width: 1180px; margin: 0 auto; position: relative; z-index: 2; }

.slide-head { max-width: 720px; margin-bottom: 3.2rem; }
.slide-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.slide-step {
  display: inline-block;
  font-size: 0.74rem; font-weight: 600; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--purple);
  margin-bottom: 1rem;
}
.slide-title {
  font-family: 'Space Grotesk', sans-serif;
  font-size: clamp(2rem, 4.2vw, 3.3rem);
  font-weight: 700; line-height: 1.1; letter-spacing: -0.02em;
}
.slide-lead {
  margin-top: 1.1rem;
  font-size: 1.08rem; color: var(--muted); font-weight: 300;
  max-width: 640px;
}
.sub-heading {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 1.25rem; font-weight: 700; letter-spacing: -0.01em;
  margin: 2.6rem 0 1.4rem;
}
.card-note { font-size: 0.86rem; color: var(--muted); line-height: 1.6; }
.card-label {
  display: block;
  font-size: 0.7rem; font-weight: 600; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--purple);
  margin-bottom: 1.1rem;
}

/* ════════ HERO ════════ */
.slide-hero {
  min-height: 100vh;
  display: flex; align-items: center;
  padding: 10rem 6vw 6rem;
}
.hero-orb { position: absolute; border-radius: 50%; filter: blur(90px); pointer-events: none; }
.orb1 {
  width: 520px; height: 520px;
  background: radial-gradient(circle, rgba(123,110,246,0.28) 0%, transparent 70%);
  top: -120px; right: -80px;
}
.orb2 {
  width: 360px; height: 360px;
  background: radial-gradient(circle, rgba(92,79,224,0.20) 0%, transparent 70%);
  bottom: 40px; left: -100px;
}
.hero-content { max-width: 820px; position: relative; z-index: 3; }
.hero-badge {
  display: inline-flex; align-items: center; gap: 0.5rem;
  background: rgba(123,110,246,0.12); border: 1px solid var(--border);
  padding: 0.4rem 1.05rem; border-radius: 50px; margin-bottom: 1.8rem;
  font-size: 0.78rem; color: var(--purple2); font-weight: 500;
  letter-spacing: 0.06em; text-transform: uppercase;
  animation: fadeUp 0.8s ease both;
}
.badge-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--purple); animation: pulse 2s ease infinite;
}
.hero-title {
  font-family: 'Space Grotesk', sans-serif;
  font-size: clamp(2.7rem, 6.4vw, 5.2rem);
  font-weight: 700; line-height: 1.06; letter-spacing: -0.03em;
  animation: fadeUp 0.8s 0.15s ease both;
}
.hero-sub {
  margin-top: 1.5rem;
  font-size: 1.12rem; color: var(--muted); font-weight: 300; max-width: 560px;
  animation: fadeUp 0.8s 0.3s ease both;
}
.hero-sub strong { color: var(--purple2); font-weight: 500; }
.hero-actions {
  display: flex; gap: 1rem; flex-wrap: wrap; margin-top: 2.3rem;
  animation: fadeUp 0.8s 0.45s ease both;
}
.btn-primary {
  background: var(--purple); color: var(--white);
  padding: 0.85rem 2rem; border-radius: 50px;
  font-weight: 600; font-size: 0.95rem; text-decoration: none;
  transition: background 0.2s, transform 0.15s, box-shadow 0.2s;
  box-shadow: 0 0 32px rgba(123,110,246,0.35);
}
.btn-primary:hover { background: var(--purple3); transform: translateY(-2px); box-shadow: 0 0 48px rgba(123,110,246,0.5); }
.btn-ghost {
  border: 1px solid var(--border); color: var(--muted);
  padding: 0.85rem 2rem; border-radius: 50px;
  font-weight: 500; font-size: 0.95rem; text-decoration: none;
  transition: border-color 0.2s, color 0.2s, transform 0.15s;
}
.btn-ghost:hover { border-color: var(--purple); color: var(--white); transform: translateY(-2px); }

.case-chip {
  display: inline-flex; align-items: center; gap: 0.7rem; flex-wrap: wrap;
  margin-top: 2.6rem; padding: 0.6rem 1rem 0.6rem 0.6rem;
  background: var(--card); border: 1px solid var(--border); border-radius: 50px;
  animation: fadeUp 0.8s 0.6s ease both;
}
.case-chip-tag {
  background: var(--purple); color: var(--white);
  font-size: 0.68rem; font-weight: 700; letter-spacing: 0.1em;
  text-transform: uppercase; padding: 0.3rem 0.8rem; border-radius: 50px;
}
.case-chip-name { font-size: 0.9rem; font-weight: 500; color: var(--white); }

.hero-scroll {
  position: absolute; bottom: 2.2rem; left: 50%; transform: translateX(-50%);
  display: flex; flex-direction: column; align-items: center; gap: 0.5rem;
  color: var(--muted); font-size: 0.72rem; letter-spacing: 0.12em;
  animation: fadeUp 1s 1s ease both; z-index: 3;
}
.scroll-line {
  width: 1px; height: 46px;
  background: linear-gradient(to bottom, var(--purple), transparent);
  animation: scrollDrop 2s ease infinite;
}

/* ════════ UNDERSTANDING ════════ */
.snapshot-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem;
  margin-bottom: 1.6rem;
}
.snapshot-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 18px; padding: 1.7rem 1.5rem;
  transition: border-color 0.25s, transform 0.2s;
}
.snapshot-card:hover { border-color: var(--purple); transform: translateY(-4px); }
.snapshot-label {
  font-size: 0.72rem; font-weight: 600; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--purple);
}
.snapshot-value {
  font-family: 'Space Grotesk', sans-serif;
  font-size: 1.45rem; font-weight: 700; margin: 0.5rem 0 0.4rem;
}
.snapshot-sub { font-size: 0.83rem; color: var(--muted); line-height: 1.5; }

.split-block {
  display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; margin-top: 1.6rem;
}
.challenge-card, .direction-card {
  border-radius: 20px; padding: 2rem;
  border: 1px solid var(--border);
}
.challenge-card { background: var(--card); }
.direction-card { background: linear-gradient(150deg, rgba(123,110,246,0.12), rgba(123,110,246,0.02)); }
.challenge-card h3, .direction-card h3 {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.15rem; font-weight: 700;
  margin-bottom: 0.7rem;
}
.challenge-card p, .direction-card p { font-size: 0.92rem; color: var(--muted); }
.keyword-row { display: flex; flex-wrap: wrap; gap: 0.6rem; margin-top: 1.3rem; }
.keyword {
  font-family: 'Space Grotesk', sans-serif; font-weight: 600; font-size: 0.85rem;
  padding: 0.45rem 1.1rem; border-radius: 50px;
  background: rgba(123,110,246,0.14); border: 1px solid rgba(123,110,246,0.3);
  color: var(--purple2);
}

/* ════════ STRATEGY ════════ */
.positioning-quote {
  background: linear-gradient(150deg, var(--navy3), var(--navy2));
  border: 1px solid var(--border); border-left: 3px solid var(--purple);
  border-radius: 20px; padding: 2.4rem 2.6rem;
}
.pq-tag {
  display: inline-block;
  font-size: 0.72rem; font-weight: 600; letter-spacing: 0.14em;
  text-transform: uppercase; color: var(--purple); margin-bottom: 1rem;
}
.positioning-quote p {
  font-family: 'Space Grotesk', sans-serif;
  font-size: clamp(1.15rem, 2.2vw, 1.55rem); line-height: 1.5;
  color: var(--white); font-weight: 500; letter-spacing: -0.01em;
}

.pillar-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.1rem;
}
.pillar-card {
  background: var(--card); border: 1px solid var(--border);
  border-radius: 16px; padding: 1.6rem;
  transition: border-color 0.2s, transform 0.2s;
}
.pillar-card:hover { border-color: var(--purple); transform: translateY(-4px); }
.pillar-icon {
  width: 44px; height: 44px; border-radius: 12px;
  background: rgba(123,110,246,0.14); border: 1px solid var(--border);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.25rem; margin-bottom: 1rem;
}
.pillar-card h4 {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.05rem; font-weight: 700;
  margin-bottom: 0.4rem;
}
.pillar-card p { font-size: 0.84rem; color: var(--muted); line-height: 1.55; }

.voice-block {
  margin-top: 2.6rem;
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 20px; padding: 2rem 2.2rem;
}
.voice-cols { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
.voice-col { border-radius: 14px; padding: 1.4rem 1.6rem; }
.voice-do   { background: rgba(123,110,246,0.12); border: 1px solid rgba(123,110,246,0.35); }
.voice-dont { background: rgba(139,144,176,0.08); border: 1px solid rgba(139,144,176,0.25); }
.voice-tag {
  display: inline-block; font-size: 0.7rem; font-weight: 700;
  letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 0.8rem;
}
.voice-do .voice-tag { color: var(--purple2); }
.voice-dont .voice-tag { color: var(--muted); }
.voice-col ul { list-style: none; display: flex; flex-direction: column; gap: 0.55rem; }
.voice-col li {
  font-size: 0.9rem; color: var(--white); padding-left: 1.3rem; position: relative;
}
.voice-do li::before  { content: '✓'; position: absolute; left: 0; color: var(--purple2); }
.voice-dont li::before { content: '✕'; position: absolute; left: 0; color: var(--muted); }

/* ════════ VISUAL IDENTITY ════════ */
.identity-grid {
  display: grid; grid-template-columns: 1fr 1.3fr; gap: 1.4rem;
  margin-bottom: 1.4rem;
}
.logo-card, .palette-card, .type-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 20px; padding: 1.8rem;
}
.logo-stage {
  background: var(--m-ink); border: 1px solid var(--border); border-radius: 14px;
  height: 200px; display: flex; align-items: center; justify-content: center;
  margin-bottom: 1.1rem;
}
.brand-mark { text-align: center; }
.brand-mark-word {
  display: block; font-family: 'Space Grotesk', sans-serif; font-weight: 700;
  font-size: 2.2rem; letter-spacing: -0.01em; color: var(--white); line-height: 1.1;
}
.brand-mark-word span { color: var(--purple); }
.brand-mark-tag {
  display: block; font-size: 0.64rem; letter-spacing: 0.32em;
  text-transform: uppercase; color: var(--purple2); margin-top: 0.6rem;
}

.swatch-row { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0.9rem; margin-bottom: 1.1rem; }
.swatch-chip {
  height: 96px; border-radius: 12px; margin-bottom: 0.6rem;
  border: 1px solid rgba(255,255,255,0.08);
}
.swatch-name { font-size: 0.85rem; font-weight: 600; }
.swatch-hex { font-size: 0.74rem; color: var(--muted); letter-spacing: 0.04em; }

.type-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
.type-specimen {
  font-size: 4.6rem; line-height: 1; margin-bottom: 0.8rem;
  color: var(--purple2);
}
.type-display { font-family: 'Space Grotesk', sans-serif; font-weight: 700; }
.type-body    { font-family: 'Inter', sans-serif; font-weight: 600; }
.type-name {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.1rem; font-weight: 700;
}
.type-desc { font-size: 0.84rem; color: var(--muted); margin: 0.35rem 0 1.1rem; }
.type-sample {
  font-size: 1.05rem; color: var(--white); font-family: 'Inter', sans-serif;
  padding-top: 1.1rem; border-top: 1px solid var(--border);
}
.type-sample.is-display {
  font-family: 'Space Grotesk', sans-serif; font-weight: 500; font-size: 1.2rem;
}

/* ════════ INSTAGRAM GRID ════════ */
.grid-layout {
  display: grid; grid-template-columns: 1fr 1fr; gap: 2.6rem;
  align-items: start;
}
.ig-mock {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 22px; padding: 1.3rem;
  max-width: 420px;
}
.ig-head { display: flex; align-items: center; gap: 0.9rem; margin-bottom: 1rem; }
.ig-avatar {
  width: 46px; height: 46px; border-radius: 50%;
  background: linear-gradient(135deg, var(--m-brand), var(--m-brand2));
  display: flex; align-items: center; justify-content: center;
  font-family: 'Space Grotesk', sans-serif; font-size: 1.3rem; font-weight: 700; color: #fff;
}
.ig-name { font-weight: 600; font-size: 0.95rem; }
.ig-stats { display: flex; gap: 1rem; font-size: 0.78rem; color: var(--muted); }
.ig-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 5px;
  border-radius: 10px; overflow: hidden;
}
.ig-tile {
  aspect-ratio: 1; display: flex; align-items: flex-end; justify-content: flex-start;
  padding: 0.55rem;
}
.ig-tile span {
  font-size: 0.66rem; font-weight: 600; letter-spacing: 0.03em;
  background: rgba(0,0,0,0.3); padding: 0.18rem 0.5rem; border-radius: 5px;
  backdrop-filter: blur(2px);
}
.t-win      { background: linear-gradient(150deg, #7b6ef6, #5c4fe0); color: #fff; }
.t-insight  { background: var(--m-paper); color: var(--m-ink); }
.t-bts      { background: var(--m-ink); color: var(--m-paper); }
.t-svc      { background: linear-gradient(150deg, #a598ff, #7b6ef6); color: #fff; }
.t-quote    { background: var(--m-paper2); color: var(--m-ink); }
.t-win2     { background: linear-gradient(150deg, #5c4fe0, #3f31a8); color: #fff; }
.t-insight2 { background: var(--m-ink2); color: var(--m-lilac); }
.t-bts2     { background: linear-gradient(150deg, #8a7ef8, #6a5cf0); color: #fff; }
.t-svc2     { background: var(--m-paper); color: var(--m-brand2); }
.t-insight span, .t-quote span, .t-svc2 span { background: rgba(255,255,255,0.55); color: var(--m-ink); }

.pillar-legend { display: flex; flex-direction: column; gap: 0.9rem; margin-bottom: 1.4rem; }
.legend-item { display: flex; gap: 0.8rem; font-size: 0.9rem; color: var(--muted); align-items: flex-start; }
.legend-item strong { color: var(--white); font-weight: 600; }
.legend-dot { width: 14px; height: 14px; border-radius: 4px; flex-shrink: 0; margin-top: 0.25rem; }
.d-win     { background: var(--m-brand); }
.d-insight { background: var(--m-lilac); }
.d-bts     { background: var(--m-ink); border: 1px solid var(--border); }
.d-svc     { background: var(--m-brand2); }

/* ════════ POST DESIGN ════════ */
.post-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem; }
.post-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 20px; overflow: hidden;
  transition: border-color 0.25s, transform 0.2s;
}
.post-card:hover { border-color: var(--purple); transform: translateY(-5px); }
.post-visual {
  aspect-ratio: 4/5; position: relative;
  display: flex; flex-direction: column; justify-content: center;
  padding: 1.6rem; text-align: center;
}
.post-kind {
  position: absolute; top: 0.9rem; left: 0.9rem;
  font-size: 0.62rem; font-weight: 700; letter-spacing: 0.1em;
  text-transform: uppercase; padding: 0.25rem 0.6rem; border-radius: 50px;
  background: rgba(0,0,0,0.32); color: #fff;
}
.post-headline {
  font-family: 'Space Grotesk', sans-serif; font-weight: 600;
  font-size: 1.4rem; line-height: 1.25; letter-spacing: -0.01em;
}
.pv-carousel {
  background: linear-gradient(160deg, var(--m-ink), var(--m-brand2));
  color: var(--m-paper);
}
.pv-carousel .post-headline { color: #fff; }
.post-dots { display: flex; gap: 5px; justify-content: center; margin-top: 1.1rem; }
.post-dots i { width: 6px; height: 6px; border-radius: 50%; background: rgba(255,255,255,0.4); }
.post-dots i:first-child { background: #fff; }
.pv-case { background: var(--m-paper); color: var(--m-ink); }
.pv-case .post-headline { color: var(--m-ink); }
.pv-arrow {
  width: 60px; height: 60px; margin: 0 auto 1rem; border-radius: 50%;
  background: linear-gradient(150deg, var(--m-brand), var(--m-brand2));
  color: #fff; font-size: 1.9rem; font-weight: 700;
  display: flex; align-items: center; justify-content: center;
}
.post-cap { font-size: 0.78rem; margin-top: 0.5rem; opacity: 0.7; }
.pv-quote {
  background: linear-gradient(160deg, var(--m-brand), var(--m-brand2));
  color: #fff;
}
.pv-quote .post-headline { color: #fff; }
.post-info { padding: 1.3rem 1.4rem 1.5rem; }
.post-info h4 { font-family: 'Space Grotesk', sans-serif; font-size: 1.02rem; font-weight: 700; margin-bottom: 0.35rem; }
.post-info p { font-size: 0.84rem; color: var(--muted); line-height: 1.55; }

/* ════════ STORIES & HIGHLIGHTS ════════ */
.stories-layout {
  display: grid; grid-template-columns: 300px 1fr; gap: 3.2rem;
  align-items: center;
}
.phone-frame {
  width: 270px; justify-self: center;
  background: #05060d; border: 2px solid var(--border);
  border-radius: 38px; padding: 12px; position: relative;
  box-shadow: 0 30px 70px rgba(0,0,0,0.5);
}
.phone-notch {
  position: absolute; top: 12px; left: 50%; transform: translateX(-50%);
  width: 90px; height: 18px; background: #05060d; border-radius: 0 0 12px 12px;
  z-index: 4;
}
.phone-screen {
  border-radius: 28px; overflow: hidden;
  aspect-ratio: 9/18.5;
  background: linear-gradient(165deg, var(--m-brand) 0%, var(--m-brand2) 100%);
  display: flex; flex-direction: column;
  padding: 1.1rem 1rem;
}
.story-progress { display: flex; gap: 4px; margin-bottom: 0.9rem; }
.story-progress i {
  flex: 1; height: 3px; border-radius: 2px; background: rgba(255,255,255,0.35);
}
.story-progress i.full { background: #fff; }
.story-top {
  display: flex; align-items: center; gap: 0.5rem;
  font-size: 0.8rem; color: #fff; font-weight: 600;
}
.story-avatar {
  width: 28px; height: 28px; border-radius: 50%;
  background: #fff; color: var(--m-brand2);
  font-family: 'Space Grotesk', sans-serif; font-size: 0.95rem; font-weight: 700;
  display: flex; align-items: center; justify-content: center;
}
.story-time { color: rgba(255,255,255,0.7); font-weight: 400; }
.story-body {
  flex: 1; display: flex; flex-direction: column; justify-content: center;
  text-align: center; color: #fff;
}
.story-kicker {
  font-size: 0.64rem; letter-spacing: 0.22em; font-weight: 700;
  margin-bottom: 0.7rem; opacity: 0.9;
}
.story-headline {
  font-family: 'Space Grotesk', sans-serif; font-weight: 600;
  font-size: 1.5rem; line-height: 1.2; letter-spacing: -0.01em;
}
.story-text { font-size: 0.84rem; margin-top: 0.6rem; opacity: 0.9; }
.story-cta {
  margin-top: 1.4rem; align-self: center;
  background: #fff; color: var(--m-brand2);
  font-size: 0.78rem; font-weight: 600;
  padding: 0.5rem 1.2rem; border-radius: 50px;
}

.highlight-row { display: flex; flex-wrap: wrap; gap: 1.3rem; margin-bottom: 2rem; }
.highlight { display: flex; flex-direction: column; align-items: center; gap: 0.5rem; }
.highlight-circle {
  width: 62px; height: 62px; border-radius: 50%;
  background: var(--navy3); border: 2px solid var(--purple);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.3rem; color: var(--purple2);
  transition: transform 0.2s;
}
.highlight:hover .highlight-circle { transform: translateY(-4px); }
.highlight span { font-size: 0.76rem; color: var(--muted); }

.story-feature-list { display: flex; flex-direction: column; gap: 1rem; }
.sf-item { display: flex; gap: 0.9rem; font-size: 0.9rem; color: var(--muted); align-items: flex-start; }
.sf-item strong { color: var(--white); font-weight: 600; }
.sf-num {
  flex-shrink: 0; width: 26px; height: 26px; border-radius: 8px;
  background: rgba(123,110,246,0.14); border: 1px solid var(--border);
  color: var(--purple2); font-size: 0.78rem; font-weight: 700;
  display: flex; align-items: center; justify-content: center;
}

/* ════════ ADS ════════ */
.ads-layout { display: grid; grid-template-columns: 1fr 1.1fr; gap: 2.6rem; align-items: start; }
.ad-creatives { display: grid; grid-template-columns: 1fr 1fr; gap: 1.2rem; }
.ad-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 18px; overflow: hidden;
  transition: border-color 0.25s, transform 0.2s;
}
.ad-card:hover { border-color: var(--purple); transform: translateY(-4px); }
.ad-visual {
  aspect-ratio: 4/5; position: relative;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  padding: 1.3rem; text-align: center;
}
.ad-kind {
  position: absolute; top: 0.7rem; left: 0.7rem;
  font-size: 0.58rem; font-weight: 700; letter-spacing: 0.08em;
  text-transform: uppercase; padding: 0.22rem 0.55rem; border-radius: 50px;
  background: rgba(0,0,0,0.4); color: #fff;
}
.ad-ugc { background: linear-gradient(160deg, #11132a, #2a2550); }
.ad-play {
  width: 46px; height: 46px; border-radius: 50%;
  background: #fff; color: var(--m-brand2);
  display: flex; align-items: center; justify-content: center;
  font-size: 1rem; margin-bottom: 0.9rem;
}
.ad-overlay {
  font-family: 'Space Grotesk', sans-serif; font-weight: 500;
  font-size: 0.98rem; line-height: 1.35; color: #fff;
}
.ad-offer { background: linear-gradient(160deg, var(--m-brand), var(--m-brand2)); }
.ad-offer-big {
  font-family: 'Space Grotesk', sans-serif; font-weight: 700;
  font-size: 2.7rem; color: #fff; line-height: 1; letter-spacing: 0.02em;
}
.ad-offer-sub {
  font-family: 'Space Grotesk', sans-serif; font-weight: 500;
  font-size: 1.05rem; color: #fff; margin-top: 0.45rem;
}
.ad-foot {
  display: flex; align-items: center; justify-content: space-between;
  padding: 0.9rem 1.1rem; font-size: 0.78rem; color: var(--muted);
}
.ad-btn {
  background: var(--purple); color: #fff; font-weight: 600;
  padding: 0.35rem 0.85rem; border-radius: 50px; font-size: 0.74rem;
}

.funnel { display: flex; flex-direction: column; gap: 0.6rem; margin-bottom: 1.8rem; }
.funnel-stage {
  border-radius: 12px; padding: 1.1rem 1.4rem;
  border: 1px solid var(--border);
  display: flex; flex-direction: column;
}
.funnel-stage strong { font-family: 'Space Grotesk', sans-serif; font-size: 1rem; }
.funnel-stage span { font-size: 0.82rem; color: var(--muted); margin-top: 0.15rem; }
.fs-1 { background: rgba(123,110,246,0.20); width: 100%; }
.fs-2 { background: rgba(123,110,246,0.13); width: 88%; }
.fs-3 { background: rgba(123,110,246,0.07); width: 76%; }

.ad-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0.9rem; }
.ad-stat {
  background: var(--card); border: 1px solid var(--border);
  border-radius: 14px; padding: 1.2rem 1rem; text-align: center;
}
.ad-stat-num {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.7rem; font-weight: 700;
  color: var(--purple2);
}
.ad-stat-label { font-size: 0.76rem; color: var(--muted); margin-top: 0.3rem; line-height: 1.45; }

/* ════════ PRESENCE ════════ */
.presence-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.2rem;
}
.presence-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 18px; padding: 1.8rem;
  transition: border-color 0.2s, transform 0.2s, background 0.2s;
}
.presence-card:hover { border-color: var(--purple); transform: translateY(-5px); background: var(--navy2); }
.presence-icon {
  width: 46px; height: 46px; border-radius: 12px;
  background: rgba(123,110,246,0.14); border: 1px solid var(--border);
  display: flex; align-items: center; justify-content: center;
  font-size: 1.3rem; color: var(--purple2); margin-bottom: 1rem;
}
.presence-card h4 { font-family: 'Space Grotesk', sans-serif; font-size: 1.08rem; font-weight: 700; margin-bottom: 0.4rem; }
.presence-card p { font-size: 0.86rem; color: var(--muted); line-height: 1.55; }

.presence-statement {
  margin-top: 2.6rem; text-align: center;
  border-top: 1px solid var(--border); padding-top: 2.4rem;
}
.presence-statement p {
  font-family: 'Space Grotesk', sans-serif; font-weight: 700;
  font-size: clamp(1.3rem, 2.6vw, 2rem); line-height: 1.35;
  max-width: 760px; margin: 0 auto;
}
.muted-strike { color: var(--muted); text-decoration: line-through; text-decoration-color: rgba(139,144,176,0.5); }

/* ════════ OUTCOME ════════ */
.slide-outcome { text-align: center; }
.cta-orb-l, .cta-orb-r { position: absolute; border-radius: 50%; filter: blur(80px); pointer-events: none; }
.cta-orb-l {
  width: 480px; height: 480px;
  background: radial-gradient(circle, rgba(123,110,246,0.16) 0%, transparent 70%);
  left: -150px; top: 30%;
}
.cta-orb-r {
  width: 400px; height: 400px;
  background: radial-gradient(circle, rgba(92,79,224,0.13) 0%, transparent 70%);
  right: -120px; bottom: 10%;
}
.results-grid {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem;
  margin-bottom: 2.6rem;
}
.result-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 18px; padding: 1.9rem 1.3rem;
  transition: border-color 0.25s, transform 0.2s;
}
.result-card:hover { border-color: var(--purple); transform: translateY(-4px); }
.result-flow {
  display: flex; align-items: baseline; justify-content: center; gap: 0.5rem;
  flex-wrap: wrap;
}
.r-before { font-family: 'Space Grotesk', sans-serif; font-size: 1.1rem; font-weight: 600; color: var(--muted); }
.r-arrow { color: var(--purple); font-size: 1rem; }
.r-after {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.9rem; font-weight: 700;
  color: var(--purple2); line-height: 1.1; letter-spacing: -0.01em;
}
.result-label { font-size: 0.84rem; color: var(--muted); margin-top: 0.7rem; }

.outcome-statement { max-width: 760px; margin: 0 auto 3rem; }
.outcome-statement p {
  font-family: 'Space Grotesk', sans-serif; font-weight: 500;
  font-size: clamp(1.2rem, 2.4vw, 1.65rem); line-height: 1.45;
  color: var(--white); letter-spacing: -0.01em;
}

/* ════════ BRIDGE ════════ */
.bridge { text-align: center; margin-top: 0.5rem; }
.bridge-text {
  font-size: 1rem; color: var(--muted);
  margin-bottom: 1.3rem; max-width: 480px;
  margin-left: auto; margin-right: auto;
}

/* ════════ ABOUT — STATS ROW ════════ */
.stats-row {
  display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.2rem;
  margin-top: 1rem;
}
.stat-box {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 18px; padding: 2.3rem 1.5rem; text-align: center;
  transition: border-color 0.25s, transform 0.2s, background 0.2s;
}
.stat-box:hover { border-color: var(--purple); transform: translateY(-4px); background: var(--navy2); }
.stat-num {
  font-family: 'Space Grotesk', sans-serif; font-size: 2.9rem; font-weight: 700;
  color: var(--purple2); line-height: 1;
}
.stat-label {
  margin-top: 0.55rem; font-size: 0.85rem; color: var(--muted);
  letter-spacing: 0.04em;
}

/* ════════ OUR SERVICES ════════ */
.services-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.4rem;
}
.svc-card {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 20px; padding: 2rem;
  position: relative; overflow: hidden;
  transition: border-color 0.25s, transform 0.2s;
}
.svc-card:hover { border-color: var(--purple); transform: translateY(-5px); }
.svc-card::before {
  content: ''; position: absolute; inset: 0;
  background: radial-gradient(circle at top left, rgba(123,110,246,0.06) 0%, transparent 60%);
  pointer-events: none;
}
.svc-card.svc-wide { grid-column: span 2; }
.svc-num {
  font-family: 'Space Grotesk', sans-serif; font-size: 0.72rem; font-weight: 700;
  letter-spacing: 0.14em; color: var(--purple); text-transform: uppercase;
  margin-bottom: 1.1rem; display: flex; align-items: center; gap: 0.55rem;
  position: relative; z-index: 1;
}
.svc-num::after { content: ''; flex: 1; height: 1px; background: var(--border); }
.svc-card h3 {
  font-family: 'Space Grotesk', sans-serif; font-size: 1.22rem; font-weight: 700;
  margin-bottom: 0.75rem; letter-spacing: -0.01em;
  position: relative; z-index: 1;
}
.svc-card > p {
  font-size: 0.88rem; color: var(--muted); line-height: 1.6;
  margin-bottom: 1.3rem; position: relative; z-index: 1;
}
.svc-tags {
  display: flex; flex-wrap: wrap; gap: 0.45rem;
  position: relative; z-index: 1;
}
.svc-tag {
  font-size: 0.72rem; font-weight: 500;
  padding: 0.3rem 0.8rem; border-radius: 50px;
  background: rgba(123,110,246,0.1); border: 1px solid rgba(123,110,246,0.22);
  color: var(--purple2);
}

/* ════════ CONTACT ════════ */
.final-cta-actions {
  display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap;
}
.cta-contact-grid {
  display: flex; justify-content: center; flex-wrap: wrap; gap: 1rem;
  margin-top: 2.6rem;
}
.cta-contact-item {
  background: var(--navy); border: 1px solid var(--border);
  border-radius: 14px; padding: 1.2rem 1.6rem; text-align: left; min-width: 210px;
  transition: border-color 0.2s;
}
.cta-contact-item:hover { border-color: var(--purple); }
.cci-label {
  font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.12em;
  color: var(--muted); margin-bottom: 0.35rem;
}
.cci-value { font-size: 0.9rem; font-weight: 500; color: var(--white); line-height: 1.5; }
.cci-value a { color: var(--purple2); text-decoration: none; }
.cci-value a:hover { text-decoration: underline; }

/* ════════ SKIP LINK & FOCUS (SXO / accessibility) ════════ */
.skip-link {
  position: absolute; left: 1rem; top: -64px; z-index: 1300;
  background: var(--purple); color: #fff;
  padding: 0.65rem 1.2rem; border-radius: 8px;
  font-size: 0.85rem; font-weight: 600; text-decoration: none;
  transition: top 0.2s ease;
}
.skip-link:focus { top: 1rem; }
a:focus-visible, summary:focus-visible, .dot:focus-visible {
  outline: 2px solid var(--purple2); outline-offset: 3px; border-radius: 4px;
}

/* ════════ FAQ (AEO) ════════ */
.faq-list {
  max-width: 820px; margin: 0 auto;
  display: flex; flex-direction: column; gap: 0.9rem;
}
.faq-item {
  background: var(--navy3); border: 1px solid var(--border);
  border-radius: 14px; overflow: hidden;
  transition: border-color 0.2s;
}
.faq-item[open] { border-color: var(--purple); }
.faq-q {
  list-style: none; cursor: pointer;
  padding: 1.2rem 1.5rem;
  font-family: 'Space Grotesk', sans-serif; font-weight: 600;
  font-size: 1.02rem; color: var(--white);
  display: flex; justify-content: space-between; align-items: center; gap: 1rem;
  transition: color 0.2s;
}
.faq-q::-webkit-details-marker { display: none; }
.faq-q:hover { color: var(--purple2); }
.faq-q::after {
  content: '+'; font-size: 1.5rem; line-height: 1; font-weight: 400;
  color: var(--purple2); flex-shrink: 0;
}
.faq-item[open] .faq-q::after { content: '\2212'; }
.faq-a { padding: 0 1.5rem 1.35rem; }
.faq-a p { font-size: 0.92rem; color: var(--muted); line-height: 1.65; }

/* ════════ REDUCED MOTION (SXO / accessibility) ════════ */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  html { scroll-behavior: auto; }
}

/* ── FOOTER ── */
footer {
  background: var(--navy);
  border-top: 1px solid var(--border);
  padding: 2.4rem 6vw;
  display: flex; align-items: center; justify-content: space-between;
  flex-wrap: wrap; gap: 1rem;
}
.footer-logo {
  font-family: 'Space Grotesk', sans-serif; font-weight: 700; font-size: 1.2rem;
  color: var(--white); text-decoration: none;
}
.footer-logo span { color: var(--purple); }
.footer-tagline { font-family: 'Inter', sans-serif; font-style: italic; font-size: 0.95rem; color: var(--muted); }
.footer-right { font-size: 0.8rem; color: var(--muted); text-align: right; line-height: 1.8; }
.footer-credit { color: var(--muted); }
.footer-right a { color: var(--purple2); text-decoration: none; }
.footer-right a:hover { text-decoration: underline; }

/* ── ANIMATIONS ── */
@keyframes fadeUp { from{opacity:0;transform:translateY(28px)} to{opacity:1;transform:translateY(0)} }
@keyframes pulse { 0%,100%{opacity:1;transform:scale(1)} 50%{opacity:0.5;transform:scale(1.5)} }
@keyframes scrollDrop {
  0%{transform:scaleY(0);transform-origin:top}
  50%{transform:scaleY(1);transform-origin:top}
  51%{transform:scaleY(1);transform-origin:bottom}
  100%{transform:scaleY(0);transform-origin:bottom}
}

/* ── HAMBURGER (mobile) ── */
.hamburger { display: none; flex-direction: column; gap: 5px; cursor: pointer; padding: 4px; }
.hamburger span { width: 22px; height: 2px; background: var(--white); border-radius: 2px; transition: 0.3s; }
.hamburger.open span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.hamburger.open span:nth-child(2) { opacity: 0; }
.hamburger.open span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ════════ RESPONSIVE ════════ */
@media (max-width: 1000px) {
  .dot-nav { display: none; }
  .identity-grid, .grid-layout, .ads-layout { grid-template-columns: 1fr; }
  .stories-layout { grid-template-columns: 1fr; gap: 2.4rem; }
  .ig-mock { margin: 0 auto; }
}

@media (max-width: 900px) {
  .nav-links {
    display: none;
    position: absolute; top: 100%; left: 0; right: 0;
    flex-direction: column; gap: 0; padding: 0.5rem 6vw 1.2rem;
    background: rgba(11,13,26,0.97); border-bottom: 1px solid var(--border);
  }
  .nav-links.show { display: flex; }
  .nav-links li { padding: 0.7rem 0; border-bottom: 1px solid var(--border); }
  .hamburger { display: flex; }
  .snapshot-grid, .pillar-grid, .results-grid, .stats-row { grid-template-columns: repeat(2, 1fr); }
  .split-block, .voice-cols, .type-grid, .post-grid, .presence-grid {
    grid-template-columns: 1fr;
  }
  .services-grid { grid-template-columns: 1fr 1fr; }
  .svc-card.svc-wide { grid-column: span 2; }
  .ad-stats { grid-template-columns: 1fr; }
  .slide { padding: 5.5rem 6vw; }
}

@media (max-width: 560px) {
  nav { padding: 1rem 5vw; }
  .nav-cta { display: none; }
  .slide { padding: 5rem 5vw; }
  .slide-hero { padding: 8rem 5vw 5rem; }
  .snapshot-grid, .pillar-grid, .results-grid, .ad-creatives, .swatch-row {
    grid-template-columns: 1fr 1fr;
  }
  .services-grid { grid-template-columns: 1fr; }
  .svc-card.svc-wide { grid-column: auto; }
  .hero-title { font-size: 2.5rem; }
  .positioning-quote { padding: 1.8rem 1.5rem; }
  .voice-block { padding: 1.8rem 1.4rem; }
  .case-chip { flex-direction: column; align-items: flex-start; border-radius: 18px; }
  .footer-tagline { display: none; }
  .wa-float { width: 52px; height: 52px; right: 1.1rem; bottom: 1.1rem; }
  .wa-float svg { width: 29px; height: 29px; }
}